Shard Studios®
November 2023 - Present
New Zealand
Shard Studios® is a product design company focused on creating sporting equipment that solves problems athletes face before, during, and after training or competition.
I founded Shard Studios® after completing my industrial design studies at Victoria University and recovering from back-to-back ACL injuries. The company was established as a dynamic hub for developing innovative, market-ready sporting solutions. This journey began with the launch of VITOOL® - the world’s first rugby and football multi-tool, now used by teams across New Zealand and globally, including the All Blacks and Super Rugby teams. I oversee and direct all aspects of the company’s operations.
Multidisciplinary design and business skills - industrial design (Prototyping, product development, CAD, 3D printing, laser cutting, CNC machining, packaging design), creative direction, graphic design, UI/web design, 3D rendering, animation, videography, photography, sales, marketing, management and ongoing operation of Shard Studios.
Values + Framework:
At Shard Studios®, we believe that preparation is the cornerstone of performance. As a research and product development company dedicated to sporting equipment, our mission is clear: to provide the essential tools that empower athletes and teams to reach their full potential.
Pursue Balance.
Innovate functionally.
Champion Growth.
Authentically push the limits of design and performance through continuous learning.
Create with Grit.
Apply the resilience of an athlete to our design process.
Shard Studios - www.shardstudios.co.nz, Instagram