Billboard advertising that classic items are returning, with a background image of a pair of denim jeans' pocket.

The Classics

May 2024

New Zealand

The Classics [Established by Andy Haden, All Black #716.]

Creative direction and brand identity development for The Classics, marking a pivotal transition from the All Black Classics to an independent brand.

  • An image of The Classics.

    The Classics Logo [2025]

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    The Classics Ad [2025]

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    The Classics Collateral Examples [2025]

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    The Classics ad + billboard design [2025]

  • An image of The Classics.

    The Classics logo [2025]